Cocoa k’choo was a new-to-the-world private label chocolate brand featured on amazon.com. DEVELOPED and produced during my time at russell stover chocolates, our marketing and design teams truly built this brand from scratch.

we started with mood boards, plenty of research, and several head-in-the-clouds brainstorms to develop this line of products. I had the joyful task of designing this rainbow packaging, as well as collaborating with an external agency on product naming and copywriting. THIS WAS A DREAM PROJECT FOR SUCH A COLOR ENTHUSIAST AND WORD NERD.