Santa’s Wonderland Christmas Chocolate Collection

Russell Stover is known for having a broad portfolio of chocolate options - especially at the seasonal novelty shelf. We were challenged to create a cohesive collection out of already existing items; Then the sales team could encourage our customers to take the whole collection instead of just one or two offerings.

santa’s wonderland became a really fun illustration project. it tells the entire story of santa’s prep for christmas - toy making in the workshop, baking up a storm in the kitchen, and loading up the sleigh for the big day!

package design

collection design

character illustration

scene illustration

product naming