30 Years of Forrest Gump Packaging and Digital Ads

working with paramount’s licensing team, we developed a commemorative tribute to boxed chocolate’s hollywood moment. It started with the box itself, blending recognizable visual cues from the movie (minus a certain someone’s likeness) with russell stover’s brand identity to create a collectible box that fans of the film would love. From there, we built the marketing assets: digital ad banners, print ads for grocery store circulars, and small shelf signage for in-store awareness.